Naming & graphic identity for a new dental clinic in Oviedo (Spain).
Nowadays, offering a good service is an added value and makes a trusted professional to the customer; referring to him as..... my Mechanic, my Doctor. My Dentist. MIO. In Spanish, " mi doctor, mi mecánico, mi odontólogo". MIO.
The identity is based in the two basic points of the profession, a careful mouth and a good smile.